About Dying to Know Day
Our Story
Dying to Know Day was originally an initiative of The Groundswell Project Australia co-founder Dr Kerrie Noonan and collaborator Nicole Endacott and was inspired by Igniting Change and their popular book ‘Dying to Know’.
The campaign was launched with 27 community events, hosted by pioneers creating space for people to understand they needed to take action around death and dying and showing them how.
Now in its twelfth significant year, it is important to explain that the national campaign known as Dying to Know Day, is more than just a ‘day’. It is a transformational campaign borne out of significant, strategic work focusing on ensuring that people have access to a good death, and that their wishes are at the forefront for others. The goal has always been to ensure that those who face the end of their lives, have their own wishes and experiences honoured by those who care, including the community within which they live.
In 2021, Proveda (formerly Community Care Northern Beaches), successfully merged with The Groundswell Project, proudly integrating this important program, building more capability to deliver compassion, from beginning to end of life. For Proveda, it adds a strong layer of rich, experience and understanding towards assisting end of life planning and bereavement.
It has an important role as part of our broader Proveda program of work to support people address end of life more consciously and constructively. Our end of life resources, events and education programs help people find practical tools and resources, removing awkwardness or barriers (like fear), around end of life conversations, for those affected.
About the Campaign
In 2023, The Hon Minister Jodie Harrison, NSW Minister for Seniors, hosted the Dying to Know Day launch at NSW Parliament House.
With her support, we were able to shine a light on the importance of normalising conversations about death and dying and talk about the significance of having a compassionate community around you during difficult times.
View the video to learn more about Dying to Know Day. If you would to discuss how you can be involved in the campaign, we’d love to hear from you at [email protected]
A Visual History of the Dying to Know Day Campaign
Remember their lives, not their deaths.
We are proud to have always creatively expressed our enduring commitment a ‘good end of life’ for all, so please enjoy these colourful posters of our various past Dying to Know Day campaigns. We were proud to have been a 2022 Finalist in two categories for the PR Daily Awards: Best Non-Profit Campaign, and Best Media Relations Campaign.
The annual campaign starts in July and builds into a large series of useful and practical activities right across Australia – in every kind of community!
