We’re not here to whisper about death. We’re here to yell about life.
Dying to Know is a national campaign to inspire you to begin to prepare for the inevitable, not with fear, but with purpose, love, and a sense of legacy.
Introducing our Campaign for 2025 – Nobody Knows
Nobody Knows is a cheeky, irreverent campaign designed to expose the absurdity of keeping your end-of-life wishes a secret. Because not telling anyone your final wishes is chaotic, confusing, and worst of all creates guesswork and potential family division.
At its core, Nobody Knows ‘The Secret I’m Glad I Shared’ is a call-out.
Because if Nobody Knows your final wishes, they never will. Share them now.
This year, we’re shining a light on the power of intergenerational conversations. Why? Because only *53% of Australians feel comfortable talking to a family member about their end-of-life. Spoiler alert: 100% of us will face the end one day. So, we’re creating welcoming spaces for all generations to come together, share their wishes, and have the meaningful conversations that matter most.
Dying to Know Day has been a national day of action, originally on August 8 extending throughout the month of August with hundreds of hosts around Australia holding gatherings aimed to normalise conversations about death, dying and grief, encouraging individuals to learn about, discuss, and plan for their own end-of-life, and to support others in doing the same. We welcome these meaningful conversations in any location or setting.
Dying to Know Day has expanded to an always-on year-round campaign under our Dying to Know brand.
Let’s embrace our precious life now. Let’s live intentionally.
*YouGov online 2022 survey
Our Story
Dying to Know Day (D2KDay) was launched in 2013, and it takes place annually on August 8th. It is a day of action, to encourage open and honest conversations about death and dying across Australia. Its purpose is to challenge the silence around these topics and empower individuals to take control of their end-of-life decisions. By fostering a culture of awareness and preparedness, D2KDay aims to make discussions about mortality more approachable and less stigmatised, helping people feel confident in making their own plans for the future. And, the campaign is more than just a ‘day’, It is a transformational campaign born out of significant, strategic work focusing on ensuring that people have access to a good death and that their wishes are at the forefront for others. The goal has always been to ensure that those who face the end of their lives have their own wishes and experiences honoured by those who care, including the community within which they live.
Dying to Know Day was originally an initiative of The Groundswell Project Australia cofounder Dr Kerrie Noonan and collaborator Nicole Endacott and was inspired by Igniting Change and their popular book ‘Dying to Know‘.
In 2021, Proveda (formerly Community Care Northern Beaches), successfully merged with The Groundswell Project, proudly integrating this important program, building more capability to deliver compassion, from beginning to end of life. For Proveda, it adds a strong layer of rich, experience and understanding towards assisting end of life planning and bereavement.
It has an important role as part of our broader Proveda program of work to support people address end of life more consciously and constructively. Our end of life resources, events and education programs help people find practical tools and resources, removing awkwardness or barriers (like fear), around end of life conversations, for those affected.