Sponsors and Partners
Partnering with Dying to Know is powerful.
We’re looking for bold, curious, and values-driven partners who aren’t afraid to challenge the status quo. If that sounds like your brand, we’d love to connect.
Let’s change the conversation around life and death. Together.
Our Dying to Know campaign is a national movement that invites Australians to prepare for the inevitable not with dread, but with purpose, love, and legacy.
In 2025, we turned up the volume with Nobody Knows – a cheeky, irreverent campaign that exposes the chaos of keeping final wishes a secret. Because when nobody knows what you want, everyone’s left guessing. And that’s not just messy, it’s heartbreaking.
Think about it: Who’s going to look after your anxious labradoodle? Where did you hide the family’s secret apple pie recipe? Do you want your funeral playlist to feature AC/DC or Taylor Swift (No judgement here)?
While older Aussies often avoid death chat, younger generations are leading the charge. A 2024 study by Virtue Worldwide found that more than 80% of Gen Z in the Asia-Pacific region believes it’s “normal to be a bit weird”, this includes being refreshingly open about death, grief, and everything in between.
Our national day of action is every 8th of August with thousands of people attending one of the hundreds of events across the country. You can check it out here.
Why sponsor this movement?
- Partnering with Dying to Know – Nobody Knows means more than putting your logo on a campaign. It means standing for something that matters.
- Reach with Purpose: Connect with thousands of Australians through national media, community events, and digital storytelling.
- Lead the Conversation: Position your brand as a champion of cultural change.
- Engage Your People: Offer meaningful ways for your team to get involved, learn, and contribute through our workshops.
- Grow Your Impact: Be part of a movement that’s reshaping how we live, die, and support each other.
Nobody Knows: The Secret I’m Glad I Shared is a call-out, a rallying cry. It’s about empowering people to speak up, plan ahead, and leave clarity, not confusion. And we’re inviting bold, values-driven brands to help us amplify it.
Sponsorship Tiers
We offer flexible sponsorship packages to suit your goals and budget:
Legacy Partner
- Premier branding across all campaign materials
- Co-branded national event series
- Exclusive media features and interviews
- Digital asset to support conversations
Impact Partner
- Branding on digital and print assets
- Inclusion in campaign media and social content
- Opportunity to host a local event or activation
Community Partner
- Logo placement on campaign website and select materials
- Social media shoutouts and engagement
- Access to campaign toolkit for internal use
Ready to make noise with us?
We’re looking for partners who aren’t afraid to challenge the status quo – brands that believe in truth-telling, legacy-building, and sparking real change.
Let’s talk. Together, we’ll make sure Nobody Knows becomes Everybody Talks.
Contact us to explore sponsorship opportunities and to request a prospectus.